How to promote a site in ChatGPT and Gemini
Gemini and ChatGPT for the client are two inputs into one habit: ask and get a name. For business, these are two different data loops. Gemini supports Google, maps, and the English-language Internet. ChatGPT - its index, GPTBot, Western sources. Optimizing “one thing” means losing half of the applications.
Below - what is important for each platform, general rules, common mistakes and how to measure without guessing. One phone number and one price list on the site is the basis for both. The gap along the channels is visible in GEO Score.
Gemini: what is important to the owner
The site is crawlable and opened to Googlebot. Google Business Profile and Yelp match the NAP on the site. FAQ and prices live in HTML. Mentions on trusted third-party sites help. ChatGPT and Gemini share much of the same signal layer — weak Gemini almost always means weak ChatGPT.
Don't confuse Google Ads advertising with Gemini organic responses. Advertising buys impressions. The recommendation in the answer is a consequence of the signals. You can pay for clicks and not exist in the free “whom you recommend” market.
Text Gemini in the application and ChatGPT in the column - one principle: one coherent answer. Short facts without structure, empty cards on maps - there is nothing to assemble you from.
How Gemini is different from classic search
When searching, a person sees a list and compares. Gemini has one coherent answer. There is no fifth position. There are “named” and “not named”.
Google Ads buys impressions in search results. Gemini in “who do you recommend” - organic signals: site, maps, FAQ, reviews. You can pay for clicks and not exist in a free answer.
Text Gemini and ChatGPT are one ecosystem. Weak one almost always means weak the other. The different phone number on the site and in the Google Business Profile hits both.
ChatGPT: what's important
GPTBot must read public pages. llms.txt with correct URLs is a pointer, not a replacement for content. Schema with prices and services. Mentions on sites that the model already knows.
Some site owners block GPTBot because it is a US-based crawler. Their customers do not: many people ask ChatGPT about local services in the US and Europe. Block the bot and you hand the niche to competitors who stay open. About the file: robots.txt.
General rules for both platforms
- One phone number, one address, same prices everywhere;
- FAQ with commercial questions on service pages;
- robots.txt without random Disallow: /;
- Without fake reviews and ratings in schema;
- Monthly GEO Score and three test requests.
More details about files: llms.txt. About ChatGPT: separate article.
Five signs of a channel gap
- Gemini calls you, ChatGPT doesn't. Closed GPTBot or empty layer for Western bots.
- In ChatGPT there is, in ChatGPT there is silence. The problem with Googlebot, cards, the English-speaking Internet.
- There are advertisements in Google Ads, in “whom do you recommend” - strangers. The organic AIO layer is empty.
- On the desktop the prices are visible, on the mobile the FAQ is empty - half of the bots see it as empty.
- We have never compared Gemini and ChatGPT with one query.
One channel is closed - minus half of the audience who asks “their” assistant.
One request - two answers: how to compare
Take one commercial request: “Who do you recommend for [service] in [city].” Set in Gemini in the Google app. The same text is in ChatGPT. Write down names verbatim. Different names mean different holes in the AIO layer, not “the algorithm is capricious.”
Gemini named you, ChatGPT did not: see GPTBot, llms.txt, mentions in sources read by the Western model. Closed GPTBot is the most common reason.
ChatGPT named, Gemini is silent: Googlebot, Google Business Profile, Yelp, FAQ in English. Advertising in Google Ads will not help here - the organic answer is a different circuit.
Both are silent or both name the competitor: base - robots, NAP, FAQ, price list. Without this, “neuro-articles” and prompts from Slack will not save you.
Table for the quarter: date, request, name in Gemini, name in ChatGPT, name in ChatGPT. Five lines will show the trend better than “it seems to be getting better.”
Meta AI and Perplexity - the same rules: open bots, facts in HTML, consistent cards. The full Leadsy report lists six platforms, not two.
Mobile version: half of the bots walk like a smartphone. The FAQ, which is available on the desktop, is empty on the mobile - you “are” for some crawlers and “not” for others.
B2B request “CRM contractor in Austin” in ChatGPT and Gemini - different sources. The VC case helps the Western model, Google Business Profile and the English-language Internet - Gemini. One price on the site for both.
Where they break it themselves
Only optimized by Google
Forgot GPTBot. Half the audience asks ChatGPT - you don’t exist for them.
Or only ChatGPT
Googlebot has been closed and they are downloading “neuro-articles” in English. ChatGPT and Gemini are silent.
"Neuro-texts" without price list
Ten articles about AI, prices in PDF. The model does not quote the file. Competitor with HTML price list in the answer.
Bots were closed after the admin panel was hacked
Panic, Disallow: /, forgot to open. Months without updates to the model's knowledge.
How to measure once a month
Leadsy express audit - both groups of platforms in one report. The same commercial request in Gemini and ChatGPT. Write down who was named. A table of five lines is more clear than Google Analytics: it does not show that the client came from ChatGPT.
Foreign brands three times in a row - the problem is not in the “mood of the algorithm.” Compare with a competitor from a full audit: who has the same FAQ, cards, technical access.
Normal order
- Free express audit with GEO Score.
- Critical: bots, NAP, FAQ, price list.
- Schema and llms.txt as the second stage.
- Full audit with specifications or turnkey.
Where to start today
Don't look for "secret prompts" in Slack. First, open the bots, align the cards, add the FAQ and schema - without this, no hack will work.
Two platforms - two application channels. Close one and hope for the other - half the funnel is idle. Pricing: Here.
Gemini is growing in the Google ecosystem, ChatGPT is growing among those who are used to assistants and VPNs. Together they cover most of the “who to choose” in major cities. Ignoring one circuit means minus market share, no savings.
B2B is also in the game: “contractor for CRM implementation in [city]” increasingly starts with Gemini or ChatGPT. There you need cases, deadlines, licenses in HTML - not an abstract “market leader”.
One price on the site for all platforms. Local businesses do not need a separate “text for ChatGPT”. Consistency is needed: site, maps, reviews, schema.
Don't look for "secret prompts". First, bots, cards, FAQ, schema - without this the hack won’t work.
Mini checklist: one request in Gemini and ChatGPT, names recorded, GEO Score, gap with a competitor, plan for red flags.
Two platforms - two channels. Close one - half the funnel is idle. Pricing: Here. Questions: FAQ.
Typical: only Google was optimized, GPTBot is closed. Clients in Slack ask ChatGPT “who to choose” - they hear someone else’s name. We opened a bot, adjusted the price - the second channel came to life in weeks, not in a day.
Meta AI and Perplexity are the sixth and seventh points in the full Leadsy report. “All Westerners” were closed - a minus not only for ChatGPT.
A free audit will show the gap across platforms, not just one average score. Without a shortcut, you optimize “one thing” blindly.
Typical: the owner is proud of GEO 71, three times a competitor in ChatGPT. Gap showed: the leader has a FAQ on each service, you have three paragraphs on the main page. They are not fixing “another +5 to the point”, but a FAQ based on priority from the report.
The online store looks at GEO differently: Product, availability, delivery. Services - FAQ, NAP, Service. B2B - cases, terms, licenses. One point, different priorities in the report.
Who in the company looks at GEO: the owner once a month, marketing after edits, developer based on red technical flags. Without rhythm, a score becomes stale.
Don't expect "tomorrow in ChatGPT" after one edit. Technical access gives a shift in weeks. Trust and mentions last longer. GEO shows you what to fix first.
Typical: the score increased by 8 points after robots and FAQ, the owner abandoned support. A quarter later, the competitor caught up - the market is also moving. GEO once a month, more than once in a lifetime.
Express is free. Complete with gap and technical specifications - when you need a queue for a month in advance, and not a list of a hundred “little things”.
Perplexity and Meta AI in the full report are not “exotic”. All Western bots were closed - minus not only ChatGPT, but also related crawlers.
VPN audiences in the US and Europe ask ChatGPT about local services. Ignoring GPTBot is a gift from the niche to those who are open. Audit check: does the bot reach the FAQ.
Gemini in the application and ChatGPT in the column are one ecosystem. Fix Google once: cards, Googlebot, FAQ in English. Two products, one layer of facts.
Don't write "separate text for ChatGPT". You need one price list, one phone number, one FAQ in HTML. Models read facts, not prompts from articles.
Once you open GPTBot, don't expect an immediate name in response. Weeks for turnarounds are the norm. First stable access, then patience.
Once a month: one request to Gemini, ChatGPT, ChatGPT. Table of names. A competitor three times in a row is a gap in the audit, not the “mood of the algorithm.”
